The Starbucks Paradox.
Solidifying itself in the psyche of modern young professionals and students, Starbucks has developed an aura that seemingly transcends mere coffee shop.
How can a shop that doesn’t actually make edibles in-house, serves high sugar and unhealthy delectibles, and one that is literally on every corner, avoid the fast food label and brand itself as a more chic “home away from home?”
Nothing is coincidence.
Starbucks’ largest client base, 49%, is composed of adults aged 25–40. According to the 2014 Nielson Global Health and Wellness Survey, this same age group identifies as health conscience and most willing to spend money on healthier products of any other age group. How can such a divide exist;
The clientele that purchased a Unicorn Frappuccino this past fall are the same people who place the most value on eating clean.
Starbucks must have some crazy magic up its sleeve.
The answer rests in the genius of the Starbucks’ marketing strategy. Starbucks has branded itself as a home away from home. It has become more of a stopover point in ones commute; a place to relax, enjoy music, work or study. Oh, and by the way, come buy a latte and croissant too.
Everything from the design of the bar, the selection of tiles, the ambient music and the padding in the chairs elicits feelings of comfort and home. The story the environment tells you is that you are cozy. You are safe here. Stay here. Eat and stay as long as you want.
And people DO. The marketing has worked. A perfect marriage of design, psychology infleunce and a decent product has birthed a household name integral to our daily routine.
So yes, that Iced Blonde Double Latte with Caramel Drizzle you just ordered has way too much sugar to synch with your lifestyle, but it’s already a part of your routine. It’s almost home, really.
Blog Post Title One
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Three
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.